Domestic power tool industry export strategy market diversification

The depth of market research is always the first step in product sales. No matter how outstanding the tool products are, it is useless if there is no market. We should further study and master the trade practices of European and American power tools. While stabilizing and continuously expanding the market share of Chinese power tools in Western Europe and North America, we should actively explore new markets and realize market diversification, especially focusing on the African market, Latin American market and Eastern European market.

Oppose low-price competition and regulate the export market. Except for some foreign-funded enterprises, the power tools exported by China are generally priced relatively low. The main reason for this phenomenon is the low-price competition among export enterprises. Its harm is quite serious. Some state-owned enterprises generally have better quality products, but they have fallen in the competition due to high costs, while some poor or even inferior ones have exported them by means of low-price competition, which has caused adverse effects in the international market and damaged the image of Chinese products. Especially in the past two years, this phenomenon has extended from the foreign trade market to the domestic market, causing a comprehensive decline in the economic benefits of the entire industry. For the benefit of the country and the nation, we must further regulate the market and promote fair competition to make the foreign trade market of power tools truly prosperous.

Establish the concept of buyer's market in competition. To achieve the development of the industry around the market, enterprises should shift their efforts from production technology to marketing. Professional products and DIY products should be given equal importance. The production, technology, marketing and after-sales service of enterprises should comply with the rules of buyer's market.

In order to consolidate the market that has been occupied and further cultivate and develop new markets, the following aspects should be focused on in the future: further improve product quality and accelerate the development of new products. In particular, the development of battery-powered power tools and electronically controlled power tools should be accelerated to continuously improve the level and product quality of power tools.

Production technology should develop towards intensification, flexibility, automation, specialization and production cooperation and supporting networking. We should gradually shift from the export mode of OEM production and neutral packaging to exporting our own branded products. OEM production and neutral packaging production mode have indeed played an important role in the rapid expansion of China's power tool exports, but this is not a long-term plan, because this mode of operation cannot establish the image of Chinese enterprises and create their own brand. Some Chinese production enterprises can only be an unknown processing plant, while middlemen make huge profits. In addition, OEM production often hides the hidden dangers of trademark infringement disputes. In order to promote the healthier development of China's power tool foreign trade market and safeguard the legitimate rights and interests of China's power tool industry, we must strive to create our own brand and obtain due profits in product exports.

Comprehensively carry out power tool safety certification and electromagnetic compatibility certification, implement power tool export licenses, and continuously improve the quality and level of power tools.

The power tool production line generally uses a flexible speed-increasing chain conveyor line, which is equipped with tooling plates and various workstations to complete the assembly process. The detection line uses a live closed plate chain conveyor line with special detection instruments and equipment to complete the aging detection process. The detection line contacts the live copper strips laid inside the line body through the copper conductive wheel on the chain plate, so that each chain plate is charged, and the workpiece is connected to the multi-purpose socket set on the chain plate, and moves with the line body and performs aging detection.