Hardware and power tool dealers change strategies to cultivate brands and seize market share

According to the survey conducted by Luo Baihui, Secretary General of the International Model Association, many power tool manufacturers and distributors have begun to change their strategies and focus on the development and innovation of the domestic power tool market due to the gradual decline of foreign trade. Some power tool companies and merchants that have already dominated domestic sales have made full use of their own advantages and actively worked hard on upgrading, and their development is also quite rapid.

Li Qiang, a power tool seller, admitted that although the domestic market capacity is not as large as the international market, the demand is still not small, and most of them are professional power tools with high sales prices, so the economic benefits are good. As long as we pay attention to product quality and continue to consolidate and expand market share, we will also have a future and can survive and develop. Since the domestic power tool market is more picky about the quality and brand of power tools, both power tool dealers and direct users attach great importance to the quality and brand of power tools. Therefore, the market is more inclined towards good quality and good brand power tools. As long as enterprises and sellers follow the market and read the market well, power tools will not have to worry about sales.

It is understood that domestic users have higher and higher requirements for the quality of power tools, especially for indicators such as product efficiency, weight, and life. Taking the construction industry as an example, the quality problems of domestic electric tools are mainly reflected as follows: electric hammers are easy to heat up, continuous working time is short, electric hammers have low impact force, large vibration, operators have to press hard to go deep, drill bits are easy to wear and break, etc. In order to better develop domestic and foreign markets, more and more electric tool manufacturers and sellers pay more attention to technological innovation, win with quality, and consolidate and expand the market with new products. Therefore, the brand awareness and brand effect of the electric tool market are more obvious, and many electric tool dealers with a little strength and scale have shown great enthusiasm for selling good brand electric tools.

The electric tool market is becoming more mature. After years of cultivation, Yongkang's electric tool industry has formed many of its own brands and famous brands, especially a group of well-known electric tool brands, such as Broad, Lunda, Sanfeng, Fuqiang, etc., which have gradually taken the lead in the electric tool industry in our province and even in my country. It can be expected that these brands will grow healthier and faster in a standardized and orderly competitive environment. As manufacturers continue to pay attention to corporate brand building, increase investment in technology and develop new products, the power tool industry has achieved a transition from a single small power tool product to a diversified, large-scale, modern, large-scale and innovative power tool product series, quickly occupying the commanding heights of the market.